Siam Discovery is a distinctive shopping destination located in the heart of Bangkok's bustling Siam district. It stands out from traditional malls with its innovative and experiential approach to retail.
Concept and Design:
- Siam Discovery is designed with an "exploratorium" concept, encouraging visitors to explore and discover new experiences.
- The interior design, influenced by the Japanese design firm Nendo, creates a modern and open atmosphere, deviating from the typical enclosed mall layout.
- The mall's layout is organized by lifestyle themes, rather than traditional brand-specific stores, allowing for a more curated and engaging shopping experience.
Shopping and Experiences:
- Siam Discovery offers a diverse range of products, including fashion, home decor, technology, and lifestyle goods.
- The mall focuses on showcasing unique and innovative brands, both international and Thai.
- It emphasizes experiential retail, with interactive displays and installations that encourage visitors to engage with the products.
- It is well known for having very unique home decor sections.
- There is also a Madame Tussauds wax museum located within the mall.
Location and Accessibility:
- Siam Discovery is conveniently located in the Siam area, a major shopping and entertainment hub in Bangkok.
- It is directly connected to the BTS Skytrain's Siam station, making it easily accessible by public transportation.
- It is also adjacent to other popular shopping malls, such as Siam Paragon and Siam Center, creating a comprehensive shopping district.
Atmosphere:
- The mall has a contemporary and vibrant atmosphere, attracting a diverse crowd of locals and tourists.
- It's known for its open and spacious layout, making it a comfortable place to explore.
- The mall is geared towards a more modern and trend setting crowd.
In essence, Siam Discovery offers a unique and modern shopping experience, deviating from traditional mall concepts.